Adéle – EXCLUSIVE LUXURY DESIGN
Logo design for Adéle – EXCLUSIVE LUXURY DESIGN
This exciting new brand is weeks away from going live! The brief was to create a fashion brand aimed at the high-end consumer. We took care to create a brand that fits into the space of high-end fashion and that reflects timeless luxury and exclusivity. Dotcloud Digital has been responsible for the brand from the conceptual phase – We have designed the entire corporate identity – from the logo through to corporate stationery, which includes the email signature, letterhead, business cards and packaging.
We are in the process of building an online shop and e-commerce website, and we are managing the brand’s social media and online advertising such as pay per click (PPC) and Adwords. The brand will initially be focussing on exotic leather handbags that are handmade in South Africa with Italian gold-plated hardware. The bags come in a number of styles from classic designs and colourways to bags in vibrant hues such as hot pink and emerald green. Each style of handbag is a limited edition. In addition, there is an option to have a completely unique bespoke handbag designed to fulfil your every wish. Adéle van der Walt is the woman behind the brand and she has given the utmost care to produce an exceptional product with infinite attention given to the finer details and finishes. We are looking forward to growing the brand and to our journey ahead with Adéle.