Digital MARKETING STRATEGY
Digital Marketing is an essential part of your marketing strategy. There is a common saying in the marketing world: “you should market where your customers are”. These days, your customers are online, in the digital world. Digital Marketing offers great potential for business to target potential clients regardless of its geographical location. We can manage your digital / online marketing strategy and deliver great return on investment.
With so many digital channels and fierce online competition for user attention, your message may get lost if not properly planned and executed. Drawing up a sound online marketing strategy is a good way to ensure that your efforts are streamlined and optimised to reach your marketing goals. Dotcloud Digital has the necessary skills and expertise to design and manage your online marketing campaign.
Digital MARKETING CHANNELS
When running an online marketing campaign, it can be difficult to know which channels to use. This is simply because there are so many of them and not every channel is relevant for your target audience. We can help you identify the best options and managing your communications through the appropriate channels.
SOCIAL MEDIA MANAGEMENT
Social Media (SM) is a very effective way to engage your clients and extend your marketing reach at a very low cost compared to traditional marketing methods. It is an important part of your inbound marketing efforts. SM allows you to communicate and engage prospective clients and loyal brand followers with relevant content. We can help you reach the right audience online and building a strong reputation which will turn strangers into paying clients and brand ambassadors.
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SEARCH ENGINE OPTIMISATION (SEO)
Getting good rankings on search engines like Google requires a good deal of effort. Search Engine Optimisation (SEO) is the science of optimising your website to match user search criteria to search engine algorithms, resulting in a search result listing. These algorithms are very specific and have many rules that your website should comply to in order to get good rankings. Good SEO starts with a properly designed website and good authentic content, which is then carefully prepared to adhere to search engine standards. We build all our websites with SEO in mind from start and we can help you to get good search engine rankings.
PAY-PER-CLICK ADVERTISING (PPC)
Advertising online is relatively cost effective with pay-per-click (PPC) advertising. PPC means that you only pay for actual hits on your advertisements. The cost per click is usually very low, which means you can generate thousands of hits, or potentials clients, with a relatively small marketing budget. We can be very specific when targeting your ideal audience and showing your ads to only people who may potentially be interested in your products or services. We provide detailed reports on your campaign performance and you can adjust your campaign budget as you see fit.